Profitability is not just about buying low and selling high. Steve Martin joins Jim Blasingame to report that intellectual property that can be delivered or licensed can be an important profit driver for any small business.

What makes a trademark, name or logo protectable as an asset? Kenneth Krosin joins Jim Blasingame to reveal how to think about names and marks that you want to protect with a registration, including whether the public would be confused by your mark or name.

Can a franchise start-up get financing today? Joel Libava joins Jim Blasingame to discuss financing franchise start-ups, including why an independent community bank is more likely to make a start-up loan than a large bank.

What is the impact of a franchise start-up on the local economy? Joel Libava joins Jim Blasingame to discuss why a franchise start-up is more likely to have an accelerated impact on the local economy than a non-franchise start-up, including hiring, cash flow and banking.

What does franchise tough love look like? Nick Bibby joins Jim Blasingame to deliver more tough love advise on how to identify, research and buy a franchise if - only if - you know you're cut out to be a franchisee.

Are women entrepreneurs different from their male peers? Tera McHugh joins Jim Blasingame to talk about the unique issues women entrepreneurs face and how her organization supports them.

What is the franchise reality in the wake of the Great Recession? Joel Libava joins Jim Blasingame to talk about the entrepreneurial behavior of franchise owners, plus the landscape for prospective franchisees, especially regarding capital acquisition.

What is the franchise reality in the wake of the Great Recession? Joel Libava joins Jim Blasingame to talk about the entrepreneurial behavior of franchise owners, plus the landscape for prospective franchisees, especially regarding capital acquisition.

Beware of the emerging franchise. That's the advice of attorney, Cliff Ennico, as he talks with Jim Blasingame about low-cost franchise opportunities offered by new or untested franchises with very few other franchisees.

When acquiring a small business, should you buy stock or assets? Attorney, Cliff Ennico, joins Jim Blasingame to identify examples of when you should buy just the assets of a company and when you should buy the stock. He also talks about when to incorporate and when to use a limited liability company (LLC).