Developing customer communities is a key to small business success. Jim Blasingame writes on how to develop and maintain strong customer communities. » More

In today's market, businesses must cultivate communities using a balance of website and social media. Jim Blasingame writes on how to use these services to start building your online community. » More

Social media is becoming a mainstay for developing customer relationships. Jim Blasingame writes on the importance of developing and maintaining these communities. » More

Social media sites such as Twitter and Facebook are the Wild West when it comes to expressing opinions about customer service and other business experiences. Barbara Weltman writes about protecting... » More

What your employees say about your company on their own time can backfire on you. What can you do? Barbara Weltman offers some tips on educating your staff about social media. » More

If you use social media, you will get referrals. Here are 3 ways to get more leads with social networking and referral marketing. » More

Being successful with social media is as easy as falling off of a log – for individuals; for small businesses, not so much. Jim Blasingame tells you how the goals of these two groups are different. » More

The holiday shopping season is heating up and social media will play an integral role in this year’s marketing campaigns. Adam Boyden provides some social media tips. » More

Your customers have a need to find interesting stuff. To feed that need, Jeff Zbar offers some tips to tweak your marketing strategy. » More

Marketing can be a little more tricky than a small business owner anticipates. Here's the story of what can happen and what works from Janet Christy. » More