Kristin Zhivago joins Jim Blasingame to recognize the challenge small businesses have in keeping up with digital marketing pressures, and how to adopt the right new strategies while maintaining the fundamental ones.

Kristin Zhivago joins Jim Blasingame to reveal how to conduct, or contract with people who conduct, your digital marketing strategy, including not minimizing what you know about your own customer expectations.

Ramon Ray joins Jim Blasingame to report on what he learned from a convention of photographers about how and when to focus on niches, instead of trying to be all things to all people.

Ramon Ray joins Jim Blasingame to discuss how to seek your highest and best use of your talents and develop your business model around that, while at the same time staying close to customers who don’t always need exactly what you offer.

Ramon Ray joins Jim Blasingame to reveal why your expertise is something you should use to your advantage, because people want to do business with people they believe they can trust, and delivering expertise without a sales pitch is powerful.

Jim Blasingame reveals how mice, politicians and business owners should behave when the world shifts paradigms and someone moves your cheese.

Jim Blasingame reports on a recent online poll that indicates small business owners are more optimistic about their businesses than they’ve been in decades.

Rick Maurer joins Jim Blasingame to reveal some of the factors that create energy and urgency for any new proposed change, including the need to make a compelling case.

Rick Maurer joins Jim Blasingame to reveal the essentialness of getting the attention of stakeholders before you try to implement your plan, so they understand the context of your idea.

Rick Maurer joins Jim Blasingame to reveal that any sustained, successful organizational change must include the engagement by your stakeholders, because they will be the ones who will carry out the transition.