The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Jim Blasingame
Are you making the expectations journey with customers? Jim Blasingame reveals the journey of customer desires, from need to want to expect, and why you have to make this journey with them.
Jim Blasingame
Are your sales strategies working? Jim Blasingame reveals how the Age of the Customer has changed the rules of selling by requiring more effort in the introduction phase of selling.
Rick Maurer
Can you make the transition from competitiveness to relevance? Rick Maurer joins Jim Blasingame to talk about why being competitive is no longer and advantage unless it's delivered with being relevant to customer expectations.
Rick Maurer
Are you delivering excellence to customers? Rick Maurer joins Jim Blasingame to report on how one company gave a clinic on how to anticipate the needs and expectations of its customers during a recent trip.
Jonah Berger
Word of mouth is more powerful than advertising. Jonah Berger joins Jim Blasingame to reveal that what other people say and do is more powerful and impactful to others than advertising, and how to harness this power in our businesses.
Jay Mincks
The way your business engages with customers has changed. Jay Mincks joins Jim Blasingame to reveal that there is a new normal with regard to how you get prospects to give you permission for an initial prospecting meeting.
Jim Blasingame
The rules of prospecting have changed. Jim Blasingame reveals how prospecting rules have changed in the Age of the Customer, what those rules are and how to successfully practice them.
Kirk Cheyfitz
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
Kirk Cheyfitz
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
Adrian C. Ott
The 24-hour customer is armed with many new tools. Adrian Ott joins Jim Blasingame to reveal tips and best practices on how to stay relevant to roadrunner customers who have a new competitive expectation for businesses.