The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
In the Age of the Customer, the advantage small businesses have over big boxes is that they can deliver what customers want, not what they need. Blasingame’s Law of Difficult Customers explains the... » More
Jim Blasingame
In the Age of the Customer, everything a small business sells is a commodity. As a Main Street business, you have only one differentiator: the positive personal experience customers attribute direc... » More
Jim Blasingame
Professional selling skills are more essential now than ever because in the Age of the Customer, the Relevance Firewall has moved and cold calling is dead. » More
Jim Blasingame
The gold professional salespeople seek is in their customer's and prospect's heads. And the most powerful gold mining tool of a successful salesperson is the ear, not the mouth. » More
Jim Blasingame
In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More
Jim Blasingame
In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More
Jim Blasingame
It’s easier to keep a customer than find a new one – everybody knows that. The bad news is, with all of the mega-corp algorithms, online competitors, and cyber-clutter, keeping the attention of eve... » More
Jim Blasingame
Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More
Jim Blasingame
Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?... » More
Jim Blasingame
Professional salespeople are the most important players in the marketplace. But professional selling is as hard as it is important, so the last thing salespeople need is to be fighting call relucta... » More