The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
As we pass through this mid-pandemic wormhole into whatever's next, marketplace paradigms will shift all around us. And, as we know, when a paradigm shifts everything goes back to zero. Are you pre... » More
Jim Blasingame
Small business customers - like the electorate - have evolving expectations. In the 21st century, politicians and businesses can fall in love with what they do, but not how they do it. Here's why. » More
Jim Blasingame
Instead of making New Year's resolutions that may not stick, why don't you cut your business some SLACC, a Strategic Look At Critical Components, which contain the three elements essential for effe... » More
Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More
Jim Blasingame
For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More
Jim Blasingame
Successful professional salespeople are gold miners, and the gold they seek is in the heads of prospects. So, why do so many salespeople spend so much time running their mouths? Here are three tips... » More
Jim Blasingame
The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More
Jim Blasingame
As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More
Jim Blasingame
As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More
Jim Blasingame
In the 21st century, Professional Selling Skills (PSS) are an essential, non-negotiable business fundamental. Here are three key components. » More