Kirk Cheyfitz

Advertising is being redefined by customer communities

Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."

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Kirk Cheyfitz joins Jim Blasingame to reveal that the implications of the Amazon/Whole Foods merger for Main Street will likely be unprecedented, likely producing considerable collateral damage.
Kirk Cheyfitz joins Jim Blasingame to reveal how the acquisition of Whole Foods by Amazon will have wider and more dramatic implications for Main Street businesses than other mergers.
Kirk Cheyfitz joins Jim Blasingame to reveal that there are some tech elements, like chatbots, that big business will use to dominate markets and industries that be challenging for small businesses.
Kirk Cheyfitz joins Jim Blasingame to encourage small businesses to take market share from big businesses, by focusing their marketing on informing and entertaining prospects and customers.
Kirk Cheyfitz joins Jim Blasingame to discuss the disruption that is occurring in businesses of all sizes as customers are increasing, expecting to be empowered, and spend less time being interrupted.