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Category: Marketing, Branding, Advertising

Jeff Zbar
What does your seasonal marketing strategy look like? Jeff Zbar joins Jim Blasingame to discuss lead times for seasonal marketing opportunities, from print to online marketing to social media.
Jennifer Costabile
What do small businesses need from the automobile industry? GM's Jennifer Costabile joins Jim Blasingame to discuss the relationship between of the U.S. auto industry and small business, plus GM's focus on small business customer service.
Janet Goda
Network Solutions wants to help your small business get build a Facebook Fan Page. Janet Goda joins Jim Blasingame to discuss why your small business should have a Facebook Fan Page and how to get started, plus a special offer.
Janet Goda
Two-thirds of adults online are using social media sites. Janet Goda joins Jim Blasingame to discuss the compelling stats indicating that the majority of your customers would connect with your business through social media.
Ed Abel
What's different about marketing to a niche? Ed Abel joins Jim Blasingame to discuss the issues of marketing to a niche, including knowing who the niche customers are and how they want to be reached.
Ed Abel
What does niche thinking have to do with marketing? Ed Abel joins Jim Blasingame to discuss creating niches, but also how to market a niche business model.
Jim Blasingame
Amazingly, research shows about half of small businesses don’t have a website! Jim Blasingame discusses why your small business must have a web presence to be indexed, because most online searches now are local.
Jay Mincks
Jay Mincks joins Jim Blasingame to discuss why you must constantly scrutinize every aspect of your business to stay competitive, including your brand.
Ranjith Kumaran
What are the new 21st century customer expectations? Ranjith Kumaran joins Jim Blasingame to discuss lessons learned from starting and growing his business, especially in online marketing and customer service.
Ranjith Kumaran
What are you doing to encourage customer loyalty? Ranjith Kumaran joins Jim Blasingame to discuss the success of customer loyalty programs and the innovative programs available for small businesses.

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