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Category: Marketing, Branding, Advertising

John Audette
Should small businesses continue to market in the print Yellow Pages? John Audette joins Jim Blasingame to talk about whether the Yellow Pages is a good marketing option for small businesses.
Pamela Springer
Do you know the social media platforms your customers use? Pamela Springer joins Jim Blasingame to discuss why you have to connect with your customers on the social media platform they prefer, plus how to measure your social media effectiveness.
Pamela Springer
You don’t have to conquer social media to use it successfully. Manta's Pam Springer joins Jim Blasingame to talk about how to take baby steps to integrate your social media strategy with your traditional business model.
David Ramadge
Can customers find you when they do a local search online? David Ramadge joins Jim Blasingame to reveal a new eBay tool, Milo Fetch, that is reinventing how local search works - and it's free to customers and businesses.
David Ramadge
Local search is the best thing to happen to small business since the Internet. David Ramadge joins Jim Blasingame to discuss how eBay pioneered the online marketplace and now is redefining local search.
Keith Cooper
Can you evaluate your online reputation and address negative reviews? Keith Cooper joins Jim Blasingame to discuss a free RatePoint service that will review and score your online reputation and help you pass the Moment of Relevance.
Eric Karjaluoto
What do your customers expect from your online offerings? Eric Karjaluoto joins Jim Blasingame to discuss why you should think like a customer when designing any online resource - website, etc., that your customers will use.
Simon Mainwaring
The values of your business are being evaluated by customers. Simon Mainwaring joins Jim Blasingame to discuss how social media is helping customers hold business accountable, and why that will make the world a better place.
Simon Mainwaring
How has customer relationships evolved? Simon Mainwaring joins Jim Blasingame to explain that customer expectations dictate that your marketing messages connect with your performance.
Joyce Weiss
Regular rebranding is critical to success in the 21st century. Joyce Weiss joins Jim Blasingame to discuss some of the ways a small business can approach the critical practice of continual rebranding.

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