Have you thought of a nametag as part of your brand? Scott Ginsberg joins Jim Blasingame to discuss the nametag philosophy, which is giving others permission to approach and talk to you.

Do you have a customer loyalty program? Bob Negen joins Jim Blasingame to explain how successful retailers have grown their business by designing and executing a customer loyalty program.

Want to guarantee that customers will come back? Bob Negen joins Jim Blasingame to explain why the number one competitive advantage of a retail store is the ability to deliver an experience and connect with customers.

What lesson can small business learn from the Tea Party and Occupy Wall Street? Jim Blasingame uses the Tea Party and Occupy Wall Street to teach a small business lesson about how to write and tell your own brand story.

Could any of your customers tell the story of your business? Kirk Cheyfitz joins Jim Blasingame to say avoid the brand problems of Occupy Wall Street, create and tell the story of your business and your brand.

Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.

Occupy Wall Street has a problem bigger than their demands. Kirk Cheyfitz joins Jim Blasingame to report on why Occupy Wall Street movement hasn't gained traction - they're letting others define them.

Connect with online users and turn them into customers. Aaron Shapiro joins Jim Blasingame to discuss how to join communities that are relevant to online users of what you sell, and then create communities that are relevant to your customers.

Half of all sales are influenced by some aspect of the Internet. Aaron Shapiro joins Jim Blasingame to explain why your next generation of customers are coming from a community of online users.

How do you get a listing in online search directories? Kathy Perry joins Jim Blasingame to reveal why and how to claim your page and update your company information in online search directories.