Category: Marketing, Branding, Advertising
A SCORE volunteer relates client expectations and reality of social media. Steve martin joins Jim Blasingame to share his experiences with small business clients who are trying to create a successful social media strategy.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Don't avoid paradoxes, use them to your advantage. Kelle Olwyler joins Jim Blasingame to explain how paradoxical thinking can help you solve problems and improve working relationships.
Take a lesson from successful customer-focused companies. Chuck Wall joins Jim Blasingame to report on how highly successful companies got that way by how they talk with and respond to customers.
Who has the most power in your business? Chuck Wall joins Jim Blasingame to talk about how control of your relationship with customers has shifted from you to your customer, and why.
Is your organization operating with "functional stupidity"? Tom Asaker joins Jim Blasingame to talk about the definition of "functional stupidity" and how it can creep into your business unless you're constantly questioning and deconstructing.
You don't have to be a big company to benefit from branding sponsorships. Jim Wassell joins Jim Blasingame to discuss how to maximize sponsorship opportunities by finding the right audience and the right sponsor partner.
Need help preparing to exhibit at a trade show? Lana Calloway joins Jim Blasingame to reveal the key elements that should be addressed when you've decided to be an exhibitor at an industry trade show associated with your business.
Could you use more business? Maybe a trade show is the answer. Lana Calloway joins Jim Blasingame to talk about how to grow your business by attending and exhibiting at trade shows associated with your industry.
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