How do local customers find your business? Kirk Cheyftiz joins Jim Blasingame to report on a Pew Research study that reveals that prospects increasingly rely on Internet resources to find the businesses they intend to do business with.

How do you leverage your business's competitive advantage? Tom Anastasi joins Jim Blasingame to discuss how to use customer testimonials, ad frequency, and a targeted ad campaign to reach your profile customers.

How do you know if your advertising will be effective? Tom Anastasi joins Jim Blasingame to discuss how a small business can use big business focus group practices to identify the most effective advertisement plans.

Would you like to pick up two brand new customer groups? Ken Gronbach joins Jim Blasingame to reveal that small businesses are missing opportunities to market to two minority segments who are increasingly becoming more affluent.

Social media helps your business be relevant to customers. Wendi Caplan-Carroll joins Jim Blasingame to discuss the symbiotic relationship between social media and email.

Can you answer fundamental questions about business infrastructure? Olalah Njenga joins Jim Blasingame to explain that passion does not always equal business success, plus the importance of professionalism.

Do you do things to cause customers to say, "What were they thinking?" Olalah Njenga joins Jim Blasingame to reveal some "what were they thinking" business and marketing examples you don't want to be guilty of.

It's easy to create a YouTube channel for your business. Kathy Perry joins Jim Blasingame with the steps to set up your own YouTube channel, plus why you should think of yourself as an expert.

Over 2 billion people use YouTube daily. Kathy Perry joins Jim Blasingame to discuss why and how to use the power of YouTube to connect with customers and grow your business.

Do you have a Street Team? Melissa Wilson joins Jim Blasingame to reveal the fundamentals of social media: connect, engage, exchange and create, plus how to develop your own Street Team.