The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Cliff Ennico
Cliff Ennico joins Jim Blasingame to reveal that it’s a great mistake to not understand where your business and offerings is positioned in the competitive marketplace.
Cliff Ennico
Cliff Ennico joins Jim Blasingame to reveal that failing to know who your profile customer is, and what their expectations are, is one of the greatest threats to business survival.
Wally Bock
Wally Bock joins Jim Blasingame to review the book, “Winning Well,” by Karin Hurt and David Nye, which is about how to be successful and still recognize the human factor in business.
Julie Cottineau
Julie Cottineau joins Jim Blasingame to reveal that identifying and telling their brand story is different for women and men.
Julie Cottineau
Julie Cottineau joins Jim Blasingame to reveal that branding today is about storytelling, and your brand must include the twist you can put on your brand’s story.
Tim Berry
Tim Berry joins Jim Blasingame to reveal how his company used existing customers to do annual market research so they stayed relevant to their customer expectations.
Tim Berry
Tim Berry joins Jim Blasingame to reveal that the customer expectations your market research should look for should include a 360 view, not just those that are products and service.
Tim Berry
Tim Berry joins Jim Blasingame to recommend that your business plan should be updated regularly with a fresh look at the new expectations of your customers.
Jim Blasingame
Jim Blasingame joins us to reveal four reasons why you should find ways to deliver what your customers want and let someone else deliver what they need.
Pam Danziger
Pam Danziger joins Jim Blasingame to launch her new book, “Shops that Pop,” that reveals how to find Main Street retail success in The Age of the Customer.