The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Jim Blasingame reveals how to manage the balance between traditional marketing and new media in The Age of the Customer.
Jim Blasingame reveals that the energy driving The Age of the Customer is from the new expectations of customers provided by the increased availability of information.
Jim Blasingame reveals the parallel universes of the Age of the Seller and The Age of the Customer, how the former is being replaces by the latter, and how that is impacting your business.
Ilise Benun joins Jim Blasingame to reveal the four ways to structure your content marketing strategy around, including being a problem solver, tipster, reporter and critic.
Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.
Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.
Tom Asacker joins Jim Blasingame to talk about the power of giving employees the authority to made adjustments in service to address the feelings of customers.
Tom Asacker joins Jim Blasingame to talk about how customers’ feelings should be included in your attempts to serve them.
Gary Sirak joins Jim Blasingame to talk about the origins of the idea for his new book about the diminishing of the American Dream.
Bob Negen joins Jim Blasingame to talk about why you have to train salespeople to probe customers to identify where they are on their purchase decision journey.