The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Jim Ballard joins Jim Blasingame to talk about why you should take ownership of the stories your customers want to hear.
Jim Ballard joins Jim Blasingame to reveal why you need to know the difference between info-mind and story-mind.
Jim Blasingame explains how the concept of values has grown to be more important to customers than value.
Jim Blasingame reveals the four kinds – including two new ones – that have the ability to impact your business reputation, good or bad.
Jim Blasingame reveals how being competitive is still important, but that prospects are ruling you in or out at the relevance level, before they know if your competitive.
Bill Schley joins Jim Blasingame to remind you that the special way you can make customers feel will outweigh the advantages of big competitors.
Bill Schley joins Jim Blasingame to remind you that even though the velocity of change has increased, our customers are still the same humans they always were.
Tom Asacker joins Jim Blasingame to reveal why customers at least co-own your brand image, so be sure you’re strategy reflect that.
Tom Asacker joins Jim Blasingame to reveal the true definition of a brand identity and how to make sure you’re not confusing your definition for the one customers have.
Steve Martin joins Jim Blasingame to reveal that your customers, not your competition, are who you should be watching and engaging, more than the competition.