The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Ivan Misner
Ivan Misner joins Jim Blasingame to reveal why in the Age of the Customer, with cold calling virtually dead as a prospecting practice, referrals are more important than ever before.
Joanne Black
Joanna Black joins Jim Blasingame to reveal the damage cold calling does today to your brand image and why getting referrals has the opposite effect of delivering goodwill for your brand.
Joanne Black
Joanne Black joins Jim Blasingame to report on more excuses salespeople make to avoid getting referrals, plus how to ask for and get referrals instead of making cold calls.
Joanne Black
Joanne Black joins Jim Blasingame to reveal some of the stupid excuses salespeople use to try to justify not getting referrals.
Jim Blasingame
Jim Blasingame reveals how to replace organizational dysfunction with a business built on trust, and why this is a business best practice.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal how to identify the three minds of your profile customers so you can reach them with your marketing strategy.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal the three step process of thinking that a customer engages as they begin a buying decision and through the complete process.
Robert Grede
Robert Grede joins Jim Blasingame to reveal why putting your business’s best foot forward in writing, over all the media platforms, is critical to success in the Age of the Customer.
Bruce Piasecki
Bruce Piasecki joins Jim Blasingame to talk about how businesses have to rethink their commitment to human capital or risk killing the goose that laid the golden egg.
Bruce Piasecki
Bruce Piasecki joins Jim Blasingame to reveal how the trading mentality has become pervasive in the marketplace, and why we have to return our thinking to that of an investor with long-term plans for quality over a quick return.