Kirk Cheyfitz

Kirk Cheyfitz

Kirk is the author of Thinking Inside the Box, an award-winning journalist, editor, publisher, and innovator in nontraditional marketing and custom-created content. He was a Pulitzer Prize finalist as a reporter at the Detroit Free Press and winner of the prestigious Sigma Delta Chi Bronze Medallion, along with many other national and regional journalism honors. He also has broad experience in regional magazines, having been the editor and/or president of five major titles, including Chicago Magazine.

Kirk has created marketing strategy and content for global clients such as Yahoo!, Hallmark, General Motors, Chrysler, Ford, Lexus, Unisys, Microsoft, Qwest Communications, Bank of America and many others.
Category: Management Fundamentals, Marketing, Branding, Advertising
Web Sites:
www.storyworldwide.com

Interviews with Kirk Cheyfitz»See allInterviews RSS Feed

Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.
Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.
Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.