The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Bob Negen
Bob Negen joins Jim Blasingame to discuss what small retailers have to do to claim their part of the retail vacuum created when the big retailers left town.
Bob Negen
Bob Negen joins Jim Blasingame to report on the unprecedented retreat of legacy retailers from Main Street and why this should also be an unprecedented opportunity for small retailers.
Kirk Cheyfitz
Kirk Cheyfitz joins Jim Blasingame to recommend to small business owners that they focus on the expectations of the customer to determine the direction of their company.
Chip Bell
Chip Bell joins Jim Blasingame to report on the many disruptions that are happening in the marketplace and how to make sure you’re on the right side of these changes.
Chip Bell
Chip Bell joins Jim Blasingame to reveal how to make sure you get your share of the business abandoned by the big retailers before Amazon moves in, including delivering experiences that make customers tell others.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.
Lisa Magnuson
Lisa Magnuson joins Jim Blasingame to reveal important practices on how to sell to the top executives, or have them introduce you to the people they’ve chosen to make those purchases.
Lisa Magnuson
Lisa Magnuson joins Jim Blasingame to reveal some of the steps and best practices to nurture relationships with CEOs and other C-suite occupants in order to sell them or get referrals.
Dave Ulrich
Dave Ulrich joins Jim Blasingame to discuss having the right corporate culture which demonstrates to customers what you want to be known for.