How to create one piece of content and repurpose it several times. Tom Becka joins Jim Blasingame to discuss the different ways to think about using media--old and new--to help you take your business to market.

You don't own your brand message completely. Jim Blasingame reveals why every business has to execute their brand message because there is no place to hide in The Age of the Customer.

Let customers help you develop your profit strategy. Steve Martin joins Jim Blasingame to reveal how customer expectations will help you formulate a sustainable profit strategy.

Dave DeBarardinis joins Jim Blasingame to discuss FGXPress and FGXpress Power Strips, a plant-based biodegradable product which offers pain relief.

Dave DeBarardinis joins Jim Blasingame to explain that marketing is not about selling the product, but connecting with people who have the same beliefs, find out what they need and addressing those needs.

Your customers expectations are evolving all the time. Beverly Inman-Ebel joins Jim Blasingame to talk about what she learned from Jim's new book, The Age of the Customer, about staying current with customer expectations.

You can be prepared for a negative brand experience. Catherine Kaputa joins Jim Blasingame to talk about some of the preemptive things you can do to withstand a negative personal or corporate brand experience.

What should Chris Christie do to repair his personal brand? Catherine Kaputa joins Jim Blasingame to reveal what Gov. Christie did and did not do well to help himself in his personal brand challenges, and whether his image can be redeemed.

Celebrity brands have changed in the past 30 years. Catherine Kaputa joins Jim Blasingame to reveal how personal brands, especially for celebrities, have evolved over the past several years with the advent of the Internet and social media.

How much does a web ad cost? Anita Rosen joins Jim Blasingame to explain some of the differences between traditional advertising costs and web advertising.