Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to reveal her new service that focuses on helping small businesses conduct a successful naming effort for company and product names.
Catherine Kaputa joins Jim Blasingame to talk about why taking the time and effort to give your business, product or other venture a name that connects with stakeholders and customers.
Catherine Kaputa joins Jim Blasingame to discuss a Harvard Business School study that looked at why women are less likely to speak up about their own ideas and opinions than are men.