Catherine Kaputa

Catherine Kaputa

Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Catherine Kaputa joins Jim Blasingame to talk about how branding is affecting the early stages of the Democrat presidential nominating process.
Catherine Kaputa joins Jim Blasingame to talk about examples of when some GOP politician have used the power of a brand to out-perform a competitor who has more money.
Catherine Kaputa joins Jim Blasingame to talk about how the branding of a politician often morphs from the time they seek the nomination to the time of the election.