Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to discuss possible reasons why women are under-represented in corporate leadership, including how much of the deficit is caused by women.
Catherine Kaputa joins Jim Blasingame to report on a Germany gender mandate for corporate boards and how such a law would play in the U.S. board rooms.
Catherine Kaputa joins Jim Blasingame to report on a new mandate in Germany that requires the boards of large companies to have at least 30% female representation.