Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to report on the power of a quality brand to take a tiny operation to a national Main Street level and an IPO on Wall Street.
Catherine Kaputa joins Jim Blasingame to report on the Ample Hills ice cream company’s growth history that was driven by a brand known for quality and how a little luck gave them a big boost.
Catherine Kaputa joins Jim Blasingame to report on the Halal restaurant chain that grew from a single hotdog stand on wheels to a growing chain of restaurants by knowing and leveraging the power of their brand.