Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to talk to young people about the importance of building and delivering your personal brand as you enter the workplace.
Catherine Kaputa joins Jim Blasingame to talk about recognizing that you have a brand and how to put your best brand foot forward when seeking employment.
Catherine Kaputa joins Jim Blasingame to discuss possible reasons why women are under-represented in corporate leadership, including how much of the deficit is caused by women.