Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to talk about some of the dos and don’ts of being an exhibitor at an industry trade show, including just attending the first year, until you get the lay of the land.
Catherine Kaputa joins Jim Blasingame to discuss different ways to attend your industry’s national trade show and convention, including doing it in association with the family vacation.
Catherine Kaputa joins Jim Blasingame to reveal many reasons why every small business should plan to attend the trade show event of their industry, even if it’s just a regional event.