Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to point out that, unlike voters for president this year, customers don’t have to hold their noses when they get ready to purchase what they want – they have other choices.
Catherine Kaputa joins Jim Blasingame to compare the personal brands of Hillary Clinton and Donald Trump, as they try to outrun each other on the low road.
Catherine Kaputa joins Jim Blasingame to compare and contrast the personal brands of Kaine and Pence, as they establish themselves as vice presidential candidates.