Ilise Benun

Why content marketing requires a customer strategy

Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.

More interviews with Ilise Benun »See all

Ilise Benun joins Jim Blasingame to discuss why you have to make sure the first-impression you make across your online platforms demonstrates relevance, not a commercial.
Ilise Benun joins Jim Blasingame to discuss how to create consulting opportunities, and whether turning your ideas into online courses is the right thing.
Ilise Benun joins Jim Blasingame to discuss the role of self-made videos as part of your marketing collateral, and whether it’s right for your business model.
Ilise Benun joins Jim Blasingame to discuss how to approach a connection on LinkedIn with a sales pitch, and how not to do it.
Ilise Benun joins Jim Blasingame to discuss how to be an intrapreneur – entrepreneurial employee – in your corporate job, if you can find a corporation that will allow that.