Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

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Ilise Benun joins Jim Blasingame to reveal several tips on how to recover from a mistake or other stumble when making a speech or sales presentation, including being transparent and authentic.
Ilise Benun joins Jim Blasingame to reveal that the best content in the world won’t make up for not being able to effectively deliver the content of your message so people want to hear you.
Ilise Benun joins Jim Blasingame to recommend that when you’re reinventing yourself, you should take the time to review all the things you know how to do and apply that to your new endeavor.
Ilise Benun joins Jim Blasingame to offer advice to those who find themselves searching for a new professional direction with lots of experience, just not in the new field.
Ilise Benun joins Jim Blasingame to help you connect all the elements of your marketing/advertising strategy, so they complement each other.