The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Tom Asacker
Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.
May McCarthy
Mary McCarthy joins Jim Blasingame to reveal why demonstrating your company values is critical to help customers believe your business is relevant to them.
May McCarthy
May McCarthy joins Jim Blasingame to reveal why customers want to know what your business purpose is, besides selling them stuff.
Robert Levin
Robert Levin joins Jim Blasingame to discuss how much digital resources small businesses have to employ in order to meet the expectations of 21st-century customers.
Jim Blasingame
Jim Blasingame reveals that Naisbitt’s Razor – the more high tech we have, the more high touch we’ll want – must be the foundation of a small business market strategy.
Pam Danziger
Pam Danziger joins Jim Blasingame to reveal that the small businesses that will outlast the current consolidation in the big electronic retailers are the ones who create a distinctive brand image.
Pam Danziger
Pam Danziger joins Jim Blasingame to reveal several reasons why the merger of the two big home-shopping networks don’t have to have a negative impact on Main Street retailers.
Pam Danziger
Pam Danziger joins Jim Blasingame to report on what the impact may be now that the two big home-shopping networks have merged.
Peter Meyer
Peter Meyer joins Jim Blasingame to reveal that while we’re trying to lead customers in the direction of the future, to not forget that they will have a say in that direction.