Featured Book
At age 52, after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores - The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.
Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:
•How to develop realistic business ideas by researching the industry
•Analyzing a competitor's marketing approach and attracting your ideal customer
• Accumulating the start-up funds you need, from recruiting investors to using loans wisely
•Scouting the ideal location
• Creating a sound business plan-and beyond-with a simple, step-by-step strategy
Packed with stories of businesswomen at all stages of the game, Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.
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Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. "The days are long, but the years are short," she realized. "Time is passing, and I'm not focusing enough on the things that really matter." In that moment, she decided to dedicate a year to her happiness project.
Rubin didn't have the option to uproot herself, nor did she really want to; instead she focused on improving her life as it was. Each month she tackled a new set of resolutions: give proofs of love, ask for help, find more fun, keep a gratitude notebook, forget about results. She immersed herself in principles set forth by all manner of experts to see what worked for her—and what didn't.
Her conclusions are sometimes surprising – she finds that money can buy happiness, when spent wisely; that novelty and challenge are powerful sources of happiness; that "treating" yourself can make you feel worse; that venting bad feelings doesn't relieve them; that the very smallest of changes can make the biggest difference – and they range from the practical to the profound.
Written with charm and wit, The Happiness Project is illuminating yet entertaining, thought-provoking yet compulsively readable.
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» more infoIn an era of globalization and internet commoditization, salespeople are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, Brett Clay has developed a complete tool-set for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. In Selling Change, readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive sales growth.
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» more infoStarting a business is easy. Growing a successful business: not so much. The statistics are grim: less than 20% of the businesses started each year survive their 5th anniversary. Jay Myers, founder of Interactive Solutions, Inc. in Memphis, Tennessee is one such survivor. Jay has built a company that, by tapping into the demand for high-tech video conferencing and communication equipment, continues to grow even beyond the 10 year anniversary. Finding the way, however, wasn't easy. Facing cash flow problems, a partnership divorce and even an embezzling employee, there were many days that Jay thought he was going to end up just another statistic. Actually, he did: Interactive Solutions, Inc. is part of an elite club that has made the INC 500- INC magazine's list of America's fastest growing private companies-twice Jay shares his lessons on how he did it in "Keep Swinging" a story of overcoming adversity and achieving small business success.
» more infoIn an age of 24-hour cable news, when we can stay glued to the latest terrorist attack or natural disaster, the next epidemic, and what the pundits tell us we should be afraid of, our efforts to control the unknown and keep ourselves safe have led to a collective as well as a personal sensation of fear. We have become addicted to fear. But we don't need to be adrenaline junkies. Fearproof Your Life guides us through a process of how discovering who we truly are immunizes us from our own fears. Bailey takes us through a process of knowing, listening to, and honoring our own unique True Self, of being willing to listen to our truth and act from it, without seeking approval, of being willing to forgive ourselves and others and take responsibility for what we create.
» more infoYou like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think "small" and get personal.)
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