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What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands. This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with this high-spending customer, poorly understood by marketers serving both the mass market and the luxury markets. It includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.

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Shatter the work-life balance myth by creating one life and one family
Tired of trying to attain the mythical work-life balance and constantly feeling frustrated? Are you giving yourself a C for your performances at work and at home? Teresa A. Taylor knows that trying to be a career woman and a mom can leave you feeling tired and defeated, and she wants you to take a new approach. She herself rapidly ascended through the ranks to become COO of a Fortune 200 company while raising two boys with her working husband, and in The Balance Myth, she shows you how you can do it too.

Taylor takes you along to a meeting in the White House, to union negotiations, and to her sons' soccer practices as she shares her candid, humorous, and heartfelt stories. Based on these real-life experiences and the lessons she learned from them, she shares the key to living with multiple responsibilities: integrating--not bifurcating--your personal and professional worlds. In addition, she offers insights about leading with integrity; surrounding yourself with positive resources; pushing through adversity; and celebrating accomplishments--especially your own.

Taylor couldn't take the mother out of the career woman or vice versa, and she believes that you shouldn't have to either. Don't search for balance; the answers are within you!

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The-age-of-the-customer--prepare-for-the-moment-of-relevancejpg-original

Congratulations to Jim Blasingame on being awarded the 2015 Axiom Business Book Award for "The Age of the Customer: Prepare for the Moment of Relevance."

About The Age of the Customer

This Has Never Happened Before.

You're operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that's causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer.

Jim will reveal to you in plain language:
• How the two Ages currently, but temporarily, exist in parallel universes, and how much time you have left to join the emerging universe.

• How relevance is replacing competitiveness as the coin of the realm, and what you have to do to make this switch to Age of the Customer thinking.

• How your future will increasingly be decided at the Moment of Relevance, and what you have to do to be the chosen one at that moment.

• The new influencers who co-own your brand message sometimes before you even know they exist and how you can get them to be your partner.

• Why you must become a storyteller.

• The good, bad, and ugly of social media.

• The killer app that wasn't any part of your past but will dominate your future.

Jim will teach you how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology. Plus he will reveal what is not going to change.

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Avoiding-the-network-disconnect--the-three-r-s-to-reconnectjpg-original

Authors Dr. Ivan Misner and Brennan Scanlon are experts in the area of business networking. Their careers have focused on teaching entrepreneurs, business owners, and sales people how to build and leverage professional referral networks. Their combined fifty years of experience and ideas have been funneled directly into this book.
In Avoiding the Networking Disconnect, they share their networking insights, providing you with stories, statistics, and strategies for creating more sales through a tried-and-true approach that champions connections rather than competition.
At the heart of this approach are the "three Rs." Similar to the three Rs of education (reading, writing, and arithmetic), the three Rs of business networking-relationships, referrals, and results-must be consistently cultivated to avoid the networking disconnect.
Avoiding the Networking Disconnect provides you with the five steps for building and maintaining strong business networks-steps that go far beyond just showing up at events and passing out your business cards! It will take some effort, and the process won't always flow smoothly, but with the aid of this book, you'll soon be reaping the generous benefits of a business approach based on sharing and trust.

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Why is exceptionalism so important now? Thee answer is quite simple. You have no other choice. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performance. And ultimately, your commitment to excellence requires it. This is a manifesto of how to rise up to the exceptional performance within organizations and us as individuals. It is a wake-up call to stop accepting mediocrity and average performance. And yes, these pages will be a mirror that may reveal an inconvenient truth. While respecting your achievements to date, staying relevant requires you to constantly examine the simple question: Are You Exceptional?

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Naked-money--a-revealing-look-at-what-it-is-and-why-it-mattersjpg-original

Consider the $20 bill.

It has no more value, as a simple slip of paper, than Monopoly money. Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth twenty dollars? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.

The search for an answer triggers countless other questions along the way: Why does paper money ("fiat currency" if you want to be fancy) even exist? And why do some nations print so much of it that it becomes more valuable as toilet paper than as currency? How do central banks use the power of money creation to stop financial crises? Why does most of Europe share a common currency, and why has that arrangement caused so much trouble? And will payment apps, bitcoin, or other new technologies render all of this moot?

In Naked Money, Wheelan tackles all of the above and more, showing us how our banking and monetary systems should work in ideal situations and revealing the havoc and suffering caused in real situations by inflation, deflation, illiquidity, and other monetary effects. Throughout, Wheelan's uniquely bright-eyed, whimsical style brings levity and clarity to a subject often devoid of both. With illuminating stories from around the globe, Wheelan demystifies the curious world behind the paper in our wallets and the digits in our bank accounts.

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Recalibrate-for-life-2-0--transition-stories-for-business-leadersjpg-original

A lot of people today are dealing with some questions that are really tough as they start Life 2.0… After you’ve been a business owner, a CEO, or any kind of corporate executive, how do you reinvent yourself? When you’ve followed a script your whole life, what do you do when you don’t know the next chapter? More importantly…how do you create a new story for yourself?

In Recalibrate for Life 2.0, you’ll find conversations with fourteen executives largely C-level corporate leaders, or business owners who chose to disclose with honesty and with their insights, ideas and strategies as they carved out a path to a life change. Following the conversations, you will find a summary of key takeaways and questions to ask yourself. And, Recalibrate for Life 2.0 introduces a simple, four-step plan that will get you started. You will take inventory, craft your story and your plan, explore and experiment to test your ideas and interests then identify what to recalibrate.

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"On the Back Burner" is Lee Stoerzinger’s passionate exhortation to the citizens of 21st century America to align the values that we espouse with the values that we live.

Stoerzinger is a Certified Financial Planner®, adept at seeing how what we do now creates the future that we want for ourselves and for our heirs. He understands that at the center of financial planning is life planning. This is a book about legacy in the broadest sense. "On the Back Burner" shows us that by figuring out what we want to leave behind, we can enrich the lives we have today.

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Does the character of our leaders matter?

You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we've seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake.

What's been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence--solid data that demonstrates the connection between character, leadership excellence, and organizational results.

After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees' observations, Kiel's findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.

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What type of culture does your business have right now?

Is it one of connection, control, or indifference? Understanding the culture and factors that help workers thrive is essential to a business's success. The culture of control and indifference that is dominant in today's society can lead to employee disengagement and burnout. But there is hope.

Connection Culture will help you become part of the turnaround story and create a winning culture where people commit and thrive. It will give you the tools to become more intentional about:

  • putting yourself in a healthy culture
  • creating a culture to boost employee engagement, productivity, innovation, and performance
  • implementing actions that increase and sustain the health of the cultures you work in.

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Working-for-you-isn-t-working-for-me

In Working for You Isn't Working for Me, Katherine Crowley and Kathi Elster apply their research and insights to the challenges of "toxic bosses." Sooner or later, we all work for someone we can't stand. When that happens, some people quit, some suffer in silence, and others cope by sulking, obsessing, avoiding, or retaliating. But it's better to take control by applying the four-step process in this book:

• Detect: Am I crazy or is my boss driving me crazy?
• Detach: Accept that you can't change your boss, but you can take back your power.
• Depersonalize: Learn to take your supervisor's behavior less personally.
• Deal: Devise a plan to get what you need, manage your boss, and move your career forward.

Filled with concrete examples, this book will help readers take back their power from even the most challenging bad bosses- chronic critics, yellers, unconscious discriminators, control freaks, pathological liars, and more.

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Mind-the-gap--getting-business-results-in-multigenerational-organizationsjpg-original

About the Book: When we talk about the generations that make up our society (and workforce), the myths are just as important as the general truths. These myths are very powerful because they shape how we look at generations. They form in these spaces of misunderstanding between them. We must recognize and acknowledge the gaps that exist. If we focus on the commonalities instead of the differences, we can arrive at a place where all generations can thrive. What are the challenges with a generationally diverse workforce? What is the gap we're minding? How do we mind this generational gap, use our understanding of it, so we get business results? Many organizations I've worked with, and senior colleagues I've talked to, struggle to work through how to get the best business results from an organization made up of many different generations that want different things. Today, so many organizations are flatter and freer of hierarchy. Employees once segregated by age and position now work more closely together. The flatter the organization, the more it takes to effectively execute a business strategy. This book addresses simply what organizations and leaders in organizations can do to focus on minding the gap to get the best business results from their multigenerational employees. --Curtis L. Odom, Ed.D.

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Two-thirds of executives say their organizations don't have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies:

• Commit to what they do best instead of chasing multiple opportunities
• Build their own unique winning capabilities instead of copying others
• Put their culture to work instead of struggling to change it
• Invest where it matters instead of going lean across the board
• Shape the future instead of reacting to it

Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

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Franchise-your-business--the-guide-to-employing-the-greatest-growth-strategy-everjpg-original

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:
• Evaluate your existing businesses for franchisability
• Identify the advantages and disadvantages of franchising
• Develop a business plan for growth on steroids
• Evaluate legal risk, obtain necessary documents, and protect intellectual property
• Create marketing plans, build lead generation, and branding for a new franchise
• Cultivate the franchisee-franchisor relationship

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A good boss hits his goals and leads his team. A superboss blows away her goals by building an army of new leaders. Which would you rather be?

What do football coach Bill Walsh, television executive Lorne Michaels, technology CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. They've all transformed entire industries.

After ten years of research and more than two hundred interviews, Finkelstein has concluded that superbosses exist in nearly every industry, from the glamorous to the mundane. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss.

While superbosses differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work, and launching them into highly successful careers-while also expanding their own networks and building stronger companies.

By sharing the fascinating stories of superbosses and their protégés, Finkelstein explores a phenomenon that never had a name before. And he shows how each of us can emulate the best tactics of superbosses to create our own powerful networks of extraordinary talent.

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Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven't. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they'll face in life or business.

Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself.

Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus, Engage, Assess and React.

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A How-To Guide for the Modern Leader

Inspired by Peter Drucker's groundbreaking bookThe Effective Executive, Laura Stack details precisely how 21st-century leaders and managers can obtain profitable, productive results by managing the intersection of two critical values: effectiveness and efficiency.

Effectiveness, Stack says, is identifying and achieving the best objectives for your organization-doing the right things. Efficiency is accomplishing them with the least amount of time, effort, and cost-doing things right. If you're not clear on both, you're wasting your time. As Drucker put it, "There is nothing so useless as doing efficiently that which should not be done at all." Stack's 3T Leadership offers twelve practices that will enable executives to be effective and efficient, grouped into three areas where leaders spend their time: Strategic Thinking, Teamwork, and Tactics. With her expert advice, you'll get scores of new ideas on how you, your team, and your organization can boost productivity.

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Beyond-texting--the-fine-art-of-face-to-face-communication-for-teenagersjpg-original

Beyond Texting is the first book for teens to explain how to be plugged in without neglecting the necessity and power of physical, human interaction. Sure, MySpace and Facebook are wonderful ways to communicate with friends or stay in touch with a far off relative. Yet success in the online world does not transfer to success in the art of conversation. Even the most outgoing teen may find a job interview, first date, or meeting with a teacher to be challenging because of lack of skills. Beyond Texting presents communication tools and conversation skills to boost confidence, survive AND thrive.

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We all know people who seem to move from success to success, with barely a pause or dip in between. In a world full of people who almost win, these are the few who do it repeatedly and consistently. Larry Weidel has benefitted tremendously from the mentorship of some of these serial winners. Applying and adapting their lessons allowed him to achieve extraordinary success and help others do the same. In Serial Winner, he distills the five basic actions of the Cycle of Winning to help you:

* Move forward when you feel stuck.
* Crush early doubts and give yourself the best shot of succeeding.
* Overcome obstacles to win anyway.
* Maintain your mental toughness until you cross the finish line.

Whether you're just starting a venture or looking to get out of a longstanding rut, Serial Winner shows you the steps for creating a regular pattern of success!

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Darn-easy--work-half-as-hard--earn-twice-as-much--while-living-the-life-of-your-dreamspng-original

What if someone told you that . . .

You don't have to work hard to make a lot of money.

You can set any goal you want and make it happen.

You can cut your work time in half and double your income.

It's not impossible. In fact, it's DARN EASY.

If you think it takes long hours of stress-inducing, back-breaking work to build a successful career or business, this book will change your mind. The simple truth is: Once you put your mind to it, you can do just about anything. And the best part is: you can do it with ease!

Darn Easy is a wake-up call that will open your mind, fill your heart, and transform your life with a simple but powerful message: It's not hard to become rich, successful, and happy. It's a choice. And once you make that choice, it's easy.

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The-internet-apocalypse--the-world-without-internet---how-would-you-survivejpg-original

Zombie apocalypses, Ebola virus, Sars, AIDS, global warming, earthquakes, you name it, seem to scare the hell out of people. The media takes hold of these stories and then the Internet does the rest to spread information like wildfire...a 'virus' gets started, with people living in fear because they believe the end of the world is coming. Could the world really end because of one of these catastrophes or pandemics?

What about an 'Internet Apocalypse'? Could people survive without Internet and texting? How many people would go insane, turn to drinking/drugging, or become violent without texting or social media? Would this be like a technological ice age? This is the only life the Y generation has ever known.

The Internet Apocolypse is a fun book which explores what the world would be like without Internet technology should the earth get attacked with solar flares or meteors. It is a survival guide of sorts pointing out that we wouldn't be that worse off, possibly better especially when you consider online addictions to pornography, infidelity, social media bullying, gambling, poor communication skills, excessive spending, etc.

Do you have what it takes to survive? The threat of an Internet apocalypse is more real than you think!

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21-days-to-a-big-ideajpg-original

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.

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Feedback-toolkit

Written by a noted authority in leadership and change management, the second edition of this popular toolkit provides expert guidance on using feedback as a performance improvement tool. Describing best practices, it supplies the understanding required to effectively give and receive feedback across a wide range of work situations, including for one-on-one and group use.

The Feedback Toolkit: 16 Tools for Better Communication in the Workplace, Second Edition makes the feedback process easy to understand with a detailed six-step framework. It covers specific feedback tools and illustrates approaches for applying them in a variety of management scenarios—including situations where giving feedback feels more like giving an acid bath. The author explains how a team can learn from its mistakes and how the simple exercise of exchanging expectations with one another can help everyone refocus on ways that support effective teamwork.

Covering the latest developments, this updated edition supplies new techniques for addressing resistance to change and for maintaining positive dialogue during the performance evaluation process. Whether you’re in a corporate office, or operating a piece of heavy equipment on the shop floor, this book provides the tools needed to facilitate feedback, improve communication, and boost performance in your work environment.


Click on cover to purchase

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Youtility--why-smart-marketing-is-about-help-not-hype

The difference between helping and selling is just two letters

If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

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A new wave of Americans over 50 is redefining the way we work, live, and succeed. Enter Robert L. Dilenschneider, a renowned communication expert, with proven, practical guidelines to help the over-50-year-old meet today's work challenges -- and thrive!

More than just career counseling, this is life planning, with humor and the clear-eyed perspective that only comes with the seasoning of age. Whether you need to find new career direction, want to start your own business, or are finally ready to move on a long-held dream, this essential guide -- filled with inspiring true stories and real-life solutions -- is a game plan for succeeding at any age.

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Multi-million-copy bestselling historian Kenneth C. Davis sets his sights on war stories in THE HIDDEN HISTORY OF AMERICA AT WAR. In prose that will remind you of "the best teacher you ever had" (People Magazine), Davis brings to life six emblematic battles, revealing untold tales that span our nation's history, from the Revolutionary War to Iraq. Along the way, he illuminates why we go to war, who fights, the grunt's-eye view of combat, and how these conflicts reshaped our military and national identity.

From the Battle of Yorktown (1781), where a fledgling America learned hard lessons about what kind of military it would need to survive, to Fallujah (2004), which epitomized the dawn of the privatization of war, THE HIDDEN HISTORY OF AMERICA AT WAR takes readers inside the battlefield, introducing them to key characters and events that will shatter myths, misconceptions, and romanticism, replacing them with rich insight.

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Hug-your-customers

From Publishers Weekly: If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has... everything to do with offering them over-the-top service. ...His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook.

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The-business-of-belief

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

The next big idea in business is BELIEF.

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Research shows that 70 percent of organizational and cultural changes fail to achieve their desired outcomes. Why does this happen and what can you do about it? For almost two decades, Steven Gaffney has worked with clients on numerous change initiatives, both small and large, including mergers, acquisitions, and reorganizations. Through this work, it became apparent that changes usually fail due to the execution rather than design of the change. There is simply a foundational gap in resources and knowledge about how to generate and maintain the motivation, momentum, and morale surrounding the initiative. When it comes to change, there are numerous books and other materials out there. There are books on managing change, dealing with change, organizational changes, and so forth, but there is little about how to maintain momentum once a change is launched. This is the only book dedicated to keeping up the momentum of a change. In Be a Change Champion, you will learn how to: Eliminate the wasteful detours that derail change initiatives Tackle Change Blockers and resolve hidden resistance Prevent the "perfectionitis" that is slowing down your initiative's progress Gain buy-in from your team so that they are fully engaged Move forward with speed, accuracy, and efficiency to achieve top performance Whether you're leading, participating in, or observing a change, big or small, in this book you will find specific strategies, techniques, and tools to boost motivation and momentum and ultimately achieve success.

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Tens of millions of Americans are between the ages of 18 and 30. These Americans, known as millennials, are, or soon will be, entering the workforce. For them, achieving success will be more difficult than it was for young people in the past.

This is not because they are less intelligent, they have worked less hard, or they are any less deserving of the American dream. It is because Washington made decisions that render their lives more difficult than those of their parents or grandparents. Their younger siblings and their children will be even worse off, all because Washington has refused to fix the problem.

This book describes the personal stories of several members of this disinherited generation. Their experiences are not unique. It is impossible to hear these stories and not understand that holding back a nation’s young is the antithesis of fairness and no way to make economic or social progress.

Their stories are an indictment of America’s treatment of its young. A nation that prides itself on its future has mortgaged it. A nation that historically took pride in its youth culture has become a nation that steals from its young. People who should have fulfilling, productive lives are sidelined, unemployed, or underemployed.

Meanwhile, America expects millennials and others of the disinherited generation to pay higher taxes for government programs that benefit middle-aged and older Americans, many of whom have better jobs and more assets.

It is time someone told the full story of the crisis facing America’s young. The future of America can be saved, but only if our government’s betrayal comes to an end. It is a war without victors, only victims. The birthright of the America’s young must be restored, and the time to do so is now. This book explains how.

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This is a work of fiction-based on fact! It is a wakeup call. The events, the stories and human drama depicted in these pages may not happen in 2020, but they will happen in our lifetime if we continue on our current course. The world is moving toward an era where we will have lost control of our future. Environmental, political, economic and social upheavals are drawing together to form a synergy of challenges that seem impossible to resolve. Using an innovative multimedia format, this book explains that even though we know the problems and solutions, we face a lack of wise, ethical, experienced, courageous and compassionate leadership able to confront what we must collectively deal with on this planet. Indeed, the future is not up to our established institutions, it's up to YOU! Don't just read this book- change the world!

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Women are achieving equality in professional service firms by many metrics, but they continue to trail their male counterparts in making it to the very top leadership positions. While the public conversations have largely focused on women's concerns about work-life balance and their hesitation to lean in for opportunities, research demonstrates that the ability to develop business is a greater obstacle for women's success than any other reason.

While most firms actively tout an active commitment to advancing women at all levels, they also adhere tightly to the use of traditional business development strategies, strategies that are unequivocally failing to capture the strengths of talented women in these firms.

Through original research, detailed in the book, Dr. Reeves illustrates how women often are more successful in certain aspects of business development (networking, establishing relationships, delivering excellence in client service), but firms primarily reward closing the sale and getting the credit for the sale--two areas where women are less successful using traditional business development techniques. Dr. Reeves explains why most women (and also most men) fall prey to this flawed traditional business development approach and offers a series of alternative approaches that professional women (andmen) as well as the firms in which they work should use instead.

Dr. Reeves's groundbreaking research and innovative solutions will revolutionize business development for women (and most men), and propel women into the leadership roles which have evaded them in the past.

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How can Alka Seltzer, an army general, and kids with braces help you prospect, market, connect & close the sale to improve your bottom line? In this collection of stories and lessons, Wes Schaeffer reaches out to his audience with poignant and relevant examples to engage you in conversation with yourself. His easy-mannered dialogue engages the senses, while speaking directly to the challenges entrepreneurs face day in and day out. Much like the cookie-cutter shark, Wes takes concise, targeted bites out of a seemingly large predator—making sales in today’s distracted, over-communicated world.

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The SIMPLE Life focuses on the process of moving from a busy, distracting life to a simple life of purposeful living where once-present shiny objects are no longer necessary or desirable. Appealingly short, The SIMPLE Life is the perfect choice for those who know their overly-scheduled, distracted lives are at breaking point but don’t know how they got to this point or how to go about making a change for the better.What Readers Will Take From “The SIMPLE Life: Shiny Objects Not Required”

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Future-edge

Drawing essentially from the pioneering work of Thomas Kuhn, who wrote the classic, The Theory of Scientific Revolutions, in the 70's, this author has very artfully expounded the concept of paradigm shift & pliancy in the world of business, in contrast to the world of science. From a strategic exploration viewpoint, this is an excellent guide book.

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Create meaningful relationships that translate to better business
Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea.

Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts
Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile
Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships
Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.

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To go-to guide for women who want to be part of the farming revolution.

Women are leading the new farming revolution in America. Much of the impetus to move back to the land, raise our own food, and connect with our agricultural past is being driven by women. They raise sheep for wool, harvest honey from their beehives, grow food for their families and sell their goods at farmers' markets. What does a woman who wants to work the land need to do to follow her dream?

First, she needs this book. It may seem strange to suggest that women farmers need a different guide than male farmers, but women often have different strengths and goals, and different ways of achieving those goals. Audrey Levatino shares her experiences of running a farm and offers invaluable advice on how to get started, whether you have hundreds of acres or a simple lot for an urban community garden. Filled with personal anecdotes and stories from other women farmers, from old hands to brand new ones, from agricultural icons like Temple Grandin, to her own sister, this book is a reassuring and inspirational guide that discusses:

Should you do an internship or jump right in?
-How to find a farm or how to handle one that you’ve inherited
-Best practices for selling at the farmer’s market and how to sell your goods locally
-Farmhouse chores and how to get them done right
-How to handle large power tools, including a chainsaw
-Planning and growing an organic farm garden
-Incorporating animals as part of a farm ecosystem
-Where to get started if you want to farm-school your kids
-Tips for keeping your mind, body and spirit healthy while undertaking the demanding nature of farm work

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Congratulations to Jim Blasingame on being awarded the 2015 Axiom Business Book Award for "The Age of the Customer: Prepare for the Moment of Relevance."

About The Age of the Customer

This Has Never Happened Before.

You're operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that's causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer.

Jim will reveal to you in plain language:
• How the two Ages currently, but temporarily, exist in parallel universes, and how much time you have left to join the emerging universe.

• How relevance is replacing competitiveness as the coin of the realm, and what you have to do to make this switch to Age of the Customer thinking.

• How your future will increasingly be decided at the Moment of Relevance, and what you have to do to be the chosen one at that moment.

• The new influencers who co-own your brand message sometimes before you even know they exist and how you can get them to be your partner.

• Why you must become a storyteller.

• The good, bad, and ugly of social media.

• The killer app that wasn't any part of your past but will dominate your future.

Jim will teach you how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology. Plus he will reveal what is not going to change.

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Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.

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Leading-with-care

In Leading with Care, management expert Mary Cantando examines the stories of trailblazing women in the developing world who, with help from the nonprofit organization CARE, have capitalized on personal and professional opportunities on the road to establishing self-sufficiency. As their stories reveal, through CARE, women around the world have overcome adversity to build new businesses, improve their health, prioritize education, and foster change in their communities.

But adversity can be found in every area of the world, and the book also includes the unique stories of top female executives who have similarly taken control of their lives, risen above their hardscrabble beginnings, and sought to give back locally and globally. Featuring new interviews from leaders at major global organizations, this book offers a look at how women around the world are not only inspiring but creating change. Cantando then maps out how readers can apply the lessons and best practices of these women in their own companies, whether they're C-suite executives at multinational corporations or run part-time businesses out of their home.

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A-clear-eye-for-branding

A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.
Click cover to order.

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Tens of millions of Americans are between the ages of 18 and 30. These Americans, known as millennials, are, or soon will be, entering the workforce. For them, achieving success will be more difficult than it was for young people in the past.

This is not because they are less intelligent, they have worked less hard, or they are any less deserving of the American dream. It is because Washington made decisions that render their lives more difficult than those of their parents or grandparents. Their younger siblings and their children will be even worse off, all because Washington has refused to fix the problem.

This book describes the personal stories of several members of this disinherited generation. Their experiences are not unique. It is impossible to hear these stories and not understand that holding back a nation’s young is the antithesis of fairness and no way to make economic or social progress.

Their stories are an indictment of America’s treatment of its young. A nation that prides itself on its future has mortgaged it. A nation that historically took pride in its youth culture has become a nation that steals from its young. People who should have fulfilling, productive lives are sidelined, unemployed, or underemployed.

Meanwhile, America expects millennials and others of the disinherited generation to pay higher taxes for government programs that benefit middle-aged and older Americans, many of whom have better jobs and more assets.

It is time someone told the full story of the crisis facing America’s young. The future of America can be saved, but only if our government’s betrayal comes to an end. It is a war without victors, only victims. The birthright of the America’s young must be restored, and the time to do so is now. This book explains how.

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Aliza Licht is a social media superstar. A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.
Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

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What shapes a person's career and life, and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively—and consistently over time—is a significant challenge. Managing it all is hard, and leading in today's hyper-paced world is even harder.

The good news is that leadership expert Steve McClatchy makes it easier. In Decide, McClatchy—who works with Fortune 1000 people every day to help them achieve outstanding levels of performance—shows you how to cut through the complexities and excuses to start realizing real gains simply by changing one thing: the way you make decisions. With McClatchy's help, you can quickly begin to:

Use the time you have each day to move your business and your life forward
Make decisions that yield better results
Waste less time, reduce stress and regain balance
Again and again, McClatchy has helped people learn for themselves how great decision-making habits yield a lifetime of accomplishments. Follow McClatchy's no-nonsense and practical approach, and you'll soon manage—and even lead—at your highest level of personal performance.

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Proven networking strategies to achieve lifetime professional success In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business. Explains how to ensure that potential entourage members perceive you positively Offers a tracking process, which enables accountability Teaches how to express visions and goals through your personal brand Helps you to transform brief connections into relationships that produce valuable introductions and referrals Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals-propelling one's resume or business to the top of the heap.

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The happiness literature is about how to be happier. This book summarizes all of that advice, but adds an important caveat: Roughly one person in nine is born happy, and the other eight must find alternatives to happiness. The good news is that the alternatives to happiness are as satisfying or more than happiness itself. These five alternative modes of positive being are flow, fit, progress towards goals, altruism, and community. The theory is accompanied by practical suggestions about achieving these five modes.

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