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The-science-of-sales-success

The Science of Sales Success shows how to achieve the perfect win-win sales situation. Providing a system for giving customers more measurable benefits than competitors, Josh Costell shows how sales professionals can make fewer calls to win higher-profit orders. Costell used his “selling is a science” theory to propel him from rookie status to national sales manager of a Fortune 500 company just three years out of college. Now he reveals how to:

* Apply a quantifiable approach to selling in order to duplicate success

* Speed up “advance or abandon” decisions to make productivity explode

* Create bonds and motivate customers to share decision-making information

Filled with examples and case studies, the book shows how to build value-driven solutions from the perspective of customers’ goals rather than the products and services being offered. Featuring templates and a unique sales milestone map, The Science of Sales Success is every sales professional’s key to faster sales growth.

Click cover to order.

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Elevate--the-three-disciplines-of-advanced-strategic-thinkingjpg-original

According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities.

Unlike the majority of books that focus on strategy from a corporate perspective, Elevate gives the individual executive practical tools and techniques to help them become a truly strategic leader. The new framework that will enable leaders to finally integrate both strategy and innovation into a strategic approach that drives their profitable growth is the Three Disciplines of Advanced Strategic Thinking:

1. Coalesce: Fusing together insights to create an innovative business model.

2. Compete: Creating a system of strategy to achieve competitive advantage.

3. Champion: Leading others to think and act strategically to execute strategy.

Every leader desperately wants to be strategic--their career depends on it. Elevate provides the roadmap to reach the strategic leadership summit.

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The-science-of-sales-success

The Science of Sales Success shows how to achieve the perfect win-win sales situation. Providing a system for giving customers more measurable benefits than competitors, Josh Costell shows how sales professionals can make fewer calls to win higher-profit orders. Costell used his “selling is a science” theory to propel him from rookie status to national sales manager of a Fortune 500 company just three years out of college. Now he reveals how to:

* Apply a quantifiable approach to selling in order to duplicate success

* Speed up “advance or abandon” decisions to make productivity explode

* Create bonds and motivate customers to share decision-making information

Filled with examples and case studies, the book shows how to build value-driven solutions from the perspective of customers’ goals rather than the products and services being offered. Featuring templates and a unique sales milestone map, The Science of Sales Success is every sales professional’s key to faster sales growth.

Click cover to order.

  » more info
The-facebook-guide-to-small-business-marketing

The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features.

With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone. This book guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment.

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