Featured Book
To be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. Authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: Delegate effectively, monitor cash flow, extend credit and stay on top of collections, build and maintain credit and restructure your debt, meet your tax obligations, grow your business with successful marketing strategies, use legal protections, and plan for catastrophe and disaster recovery. Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
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More Featured Books
What Liar's Poker was to the 1980s, The Zeroes is to the first decade of the new century: an insider's memoir of a gilded era when Wall Street went insane-and took the rest of us down with it.
Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.
Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. Wall Streeters loved the spotlight, and advertisers like Gulfstream, Maybach, and Bulgari loved the marketing opportunity.
To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top-shelf vodka. Nothing was too expensive or too outrageous. Private jets in Napa Valley. Casino nights in London. And $1,000-a- seat boxing matches in New York, where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.
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From Publishers Weekly
Remember the old adage "time is money"? It's outdated, argues Ott, a consultancy firm CEO; time is now much more important than money to consumers. It is also a consistently overlooked and misunderstood factor driving buying decisions, and companies that build their products or services around the customer's willingness to invest precious time and attention are gaining competitive traction in markets where their competitors, who approach the new dynamic by simply getting more strident in their marketing, are increasingly slipping. Ott offers specific advice and "Two Minute Takeaways" at the conclusion of each chapter to address the all-important "Time-Value Tradeoff." She illustrates her points with case studies of companies that have gotten it right, such as Symantec, Netflix, Amazon, and FreshDirect. Ott's accessible tone and systematic strategies will be an eye-opener for companies wishing to drive through the constant marketing chatter and reach their increasingly harried customers.
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As a new President takes office in Washington, the country is reeling from an economy that is approaching depths not seen since the Great Depression. The financial industry is in trouble and the new administration is insisting that the largest banks all participate in the Federal Bailout program. Jace Orren, CEO of one of those banks, doesn't believe his bank needs the bailout and refuses to take it. Under the direction of McMillan, a very powerful behind-the-scenes advisor to the President, the government tries through direct and indirect means to force Jace to go along with the President's plans. In the struggle between this Machiavellian advisor and Jace Orren, the banking, automobile and airline industries all become involved in a battle setting the powers of an intrusive and controlling government against the ideals of free market capitalism.
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From Publishers Weekly
Though the title suggests a focus on the famous General Electric CEO's many accomplishments and leadership skills, this management guide draws on the experiences of many other leaders, including Rudy Giuliani and Gen. Tommy Franks, as well as leaders in corporations like Florida Power and Light or Hearst. With intriguing chapter titles like Are You Really Jack Welch or Just Wearing His Suit? A Lack of Shaping Experiences Can Spell Disaster or Doing the Right Thing When No One is Looking: Shaping Experiences that Build Character, the book attempts to show the reader how to seek out and recognize experiences that will help in their own rise to the top. Yet many of the traits Baum focuses on, such as good character or personal courage, seem inherent and hard to develop. In addition, these shaping experiences seem difficult to seek out or even realize in the moment. While there's inspiration here, the abstract nature of these leaders' qualities may leave readers full of admiration for those who possess them, yet unsure of how to recognize and improve on these essential characteristics in their own lives.
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