Robert Bly

Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good, including:

• Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime

• Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales

• Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate

• The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value

Don’t just watch your business dwindle––make your organization stronger through these proven techniques for making the most of your marketing dollar.