CEO, ProfitabilityChannel.com and author of The Ugly Truth about Small Business, The Ugly Truth about Managing Employees, and the recently released, The Courage to be Profitable.
Category: Management Fundamentals
Interviews with Ruth King»See all
You can't track sales based only on cash flow. Ruth King joins Jim Blasingame to reveal why all sales activity, including customers, must be measured by profitability, not just for cash flow.
Are you tracking the profitability of your marketing plan? Ruth King joins Jim Blasingame to reveal tips and best practices on how to evaluate your marketing for profitability, including differentiating from traditional and digital.
Cash may be king in the short-term, but profit is required for sustainability. Ruth King joins Jim Blasingame to reveal how small businesses can convert their operating focus from only on cash to a healthy and sustainable balance with profit.