CEO, ProfitabilityChannel.com and author of The Ugly Truth about Small Business, The Ugly Truth about Managing Employees, and the recently released, The Courage to be Profitable.
Category: Management Fundamentals
Interviews with Ruth King»See all
Why offering a discount for holiday shoppers could cost too much. Ruth King joins Jim Blasingame to reveal why discounting, instead of adding value, could be an expensive marketing strategy on many levels.
Should you discount or not? Ruth King joins Jim Blasingame to reveal the best way to develop a pricing strategy that will get holiday customers without taking you down.
Will your customers allow you to make a profit? Ruth King joins Jim Blasingame to talk about taking profitability to the next level by evaluating profitability for each customer, and get rid of the ones that won't let you make money.