Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to talk about several specific steps you should take to get your business to “pop” with customers over and over again.
Pam Danziger joins Jim Blasingame to reveal that only making customers happy with their experience with your business will they become loyal, not your products, prices or anything else.
Pam Danziger joins Jim Blasingame to reveal that Main Street retail success comes to those who realize who their best profile customer is and focus on those people.