Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to report on the emergence of the two youngest generations as affluent consumers and how they will be different from Baby Boomers.
Pam Danziger joins Jim Blasingame to reveal her recent research on affluent consumers, the top 20%, regarding their spending plans for the holidays.
Pam Danziger joins Jim Blasingame to reveal how sometimes new thinking by you, or your competitors, create disruption.