Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

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Pam Danziger joins Jim Blasingame to reveal who the HENRYs are, and why you’re small business should be doing everything possible to get them to become customers.
Pam Danziger joins Jim Blasingame to reveal that even though small businesses are in a powerful position in the retail sector with the more affluent customers, most of them don’t recognize this power.
Pam Danziger joins Jim Blasingame to reveal who the HENRYs are, and why you’re small business should be doing everything possible to get them to become customers.