Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to remind you that in an age when customers can get whatever they want, and at whatever price they want to pay, they’re looking for a shopping experience that is relevant to them.
Pam Danziger joins Jim Blasingame to offer targeting suggestions for small business retailers, to use in their social media strategy.
Pam Danziger joins Jim Blasingame to point out that when someone talks about you by word of mouth, especially online, you have to follow up in a timely way with support.