Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to point out that when someone talks about you by word of mouth, especially online, you have to follow up in a timely way with support.
Pam Danziger joins Jim Blasingame to reveal three elements of a successful word of mouth marketing strategy, including using tools to get topics to get others to talk about your business.
Pam Danziger joins Jim Blasingame to talk about several specific steps you should take to get your business to “pop” with customers over and over again.