Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to reveal the power of focusing on delivering an experience customers won’t forget, including being open during the hours that suit them, not the ones that fit your schedule.
Pam Danziger joins Jim Blasingame to reveal that there are many consumers called HENRYs – high income, not rich yet – you should be courting because they’re spending money.
Pam Danziger joins Jim Blasingame to help you develop a marketing and sales strategy that focuses on the HENRYs, the high earning not rich yet demographic.