Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to reveal that Main Street retail success comes to those who realize who their best profile customer is and focus on those people.
Pam Danziger joins Jim Blasingame to launch her new book, “Shops that Pop,” that reveals how to find Main Street retail success in The Age of the Customer.
Pam Danziger joins Jim Blasingame to report that the more affluent consumers are looking for more than product, their looking for engagement, interaction and an experience with their purchase.