Pam is president of Unity Marketing, a marketing consulting firm that serves consumer-product businesses. Understanding the "whys" that underline consumer behavior, she has been quoted and interviewed by numerous top business publications, as well as network news shows, and her client list includes many Fortune 500 companies.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Should a small business put everything they sell on their website? Pam Danziger joins Jim Blasingame to make recommendations for what a small business should put on their website, especially during the holidays.
How are affluent shoppers behaving this holiday season? Pam Danziger joins Jim Blasingame to talk about the extended holiday shopping season and offer advice on how to do business with the affluent consumer.
Have you harnessed the power of word-of-mouth? Pam Danziger joins Jim Blasingame to reveal how luxury retailers use word-of-mouth to their advantage, including the new kind, user generated content.