Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to help you develop a marketing and sales strategy that focuses on the HENRYs, the high earning not rich yet demographic.
Pam Danziger joins Jim Blasingame to identify the HENRYs, High Earners Not Rich Yet demographic and why you need to know what they’re thinking.
Pam Danziger joins Jim Blasingame to reveal how sometimes new thinking by you, or your competitors, create disruption.