Pam is president of Unity Marketing, a marketing consulting firm that serves consumer-product businesses. Understanding the "whys" that underline consumer behavior, she has been quoted and interviewed by numerous top business publications, as well as network news shows, and her client list includes many Fortune 500 companies.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Does your business's execution match your image? Pam Danziger joins Jim Blasingame to report on how one family owned business executed in a modern way, but their image didn't reflect that, and how they fixed it.
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
What impact does politics play in the behavior of affluent consumers? Pam Danziger joins Jim Blasingame to report on why affluent consumers are not spending, including a negative reaction to the class warfare rhetoric of the Obama administration.