Tom Asacker

Your brand image is what the customer says it is

Tom Asacker joins Jim Blasingame to reveal why customers at least co-own your brand image, so be sure you’re strategy reflect that.

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Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.
Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.
Tom Asacker joins Jim Blasingame to reveal that your identity is tied up in the story you’re telling yourself and the world, and why you should be careful if it’s becoming too comfortable.
Tom Asacker joins Jim Blasingame to propose that your destiny is a result of how you identify yourself, and if you don’t like the way you’re heading, change your story.
Tom Asacker joins Jim Blasingame to reveal the power of combining small business high touch with 21st-century high-tech to meet customers’ expectations.