Ruth King

Market to customers so you don’t need to use a loss leader strategy

Ruth King joins Jim Blasingame to discuss how creative marketing, and knowing what your customers want rather than need, will help your profit margin more than a loss leader strategy.

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Ruth King joins Jim Blasingame to reveal why a loss leader strategy for most small businesses is a loser you should avoid, and replace with outrageous service and higher margins.
Ruth King joins Jim Blasingame to report on her recent trip to the amazing Incan ruins called Machu Picchu, and what you have to do to get there.
Ruth King joins Jim Blasingame to reveal some of the tips, best practices, checks and safeguard policies to implement that will discourage otherwise good employees from stealing from you.
Ruth King joins Jim Blasingame to reveal how online phishing scammers have been able to insert themselves between a business and a customer to redirect payments to the bad guys, and how to avoid this.
Ruth King joins Jim Blasingame to reveal how one city purchasing agent used his office to scam the government out of over a million dollars before he was caught and sentenced to 50 years in jail.