Ilise Benun

Let the market, not your passion decide your business direction

Ilise Benun joins Jim Blasingame to reveal that the market expectations are more powerful than your passion as you consider how to set up the direction of your business.

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Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.
Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.
Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.