Ilise Benun

Let the market, not your passion decide your business direction

Ilise Benun joins Jim Blasingame to reveal that the market expectations are more powerful than your passion as you consider how to set up the direction of your business.

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Ilise Benun joins Jim Blasingame to discuss more things that have changed in the past 20 years, including the way we use mobile and office phones.
Ilise Benun joins Jim Blasingame to reveal some of the ways marketing has changed in the past 20 years, including the way customers can tell the world about your service.
Ilise Benun joins Jim Blasingame to discuss how conceptual selling will help you get all the answers from a prospect so you don’t tell them your pricing before you’re ready.
Ilise Benun joins Jim Blasingame to discuss whether men and women price their professional services differently.
Ilise Benun joins Jim Blasingame to reveal that when pricing personal services, you have to think like a business, and not like an employee.