Ilise Benun

Is following your passion enough to achieve success?

Ilise Benun joins Jim Blasingame to reveal that it takes more than passion to achieve and sustain business success, and why you have to let your brain evaluate the demands of the marketplace.

More interviews with Ilise Benun »See all

Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.
Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.
Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.