Deb Calvert

How selling has changed on the front end, but not on the back end

Deb Calvert joins Jim Blasingame to discuss how acquiring leads in The Age of the Customer has changed, but once you convert them to a prospect, closing the sale is still tied pretty closely to classic selling fundamentals.

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Deb Calvert joins Jim Blasingame to reveal why the entire organization must be trained and committed to providing customers with all the news that they need to stay informed about your ability to perform.
Deb Calvert joins Jim Blasingame to reveal why the maxim “no news is good news” doesn’t work when keeping customers informed about anything that might become a problem.
Deb Calvert joins Jim Blasingame to discuss why failing to take quick and decisive action when a customer issue or even conflict arises will only allow it to get worse and eventually take down your business.
Deb Calvert joins Jim Blasingame to reveal why the entire organization must be trained and committed to providing customers with all the news that they need to stay informed about your ability to perform.
Deb Calvert joins Jim Blasingame to reveal why the maxim “no news is good news” doesn’t work when keeping customers informed about anything that might become a problem.