Chad Koser

Small business and Zebra customers

Do you know who the customers are who will help you be successful in your small business? Chad Koser talks with Jim Blasingame about these customer -- which he calls "Zebras" -- and why identifying them is critical to small business success.

More interviews with Chad Koser »See all

Do you know why customers buy from you? Jeff and Chad Koser join Jim Blasingame to report on their case study, which found that customers may not do business with you for the reasons you think.
Do you know why existing customers leave you for a competitor? Jeff and Chad Koser join Jim Blasingame with tips on how to know what customers want from you, because it likely has changed from when they first did business with you.
Why are existing customers motivated to do business with you? Chad Koser joins Jim Blasingame to discuss the why you should stay in close contact with the real decision makers of your existing customers.
How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in The Age of the Customer™.
Even though it might seem painful, doing an internal evaluation on the effectiveness and performance of your team is critical to staying competitive. Jeff Koser and Chad Koser join Jim Blasingame to discuss the value of doing an organizational self-analysis, including tips and best practices.