Chad Koser 
Co-author of Selling To Zebras
Category: Sales, Sales Management
Web Sites:
www.sellingtozebras.com/index.php
www.sellingtozebras.com/index.php
Interviews with Chad Koser»See all
Do you know why customers buy from you? Jeff and Chad Koser join Jim Blasingame to report on their case study, which found that customers may not do business with you for the reasons you think.
Do you know why existing customers leave you for a competitor? Jeff and Chad Koser join Jim Blasingame with tips on how to know what customers want from you, because it likely has changed from when they first did business with you.
Why are existing customers motivated to do business with you? Chad Koser joins Jim Blasingame to discuss the why you should stay in close contact with the real decision makers of your existing customers.
Books by Chad Koser
Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Readers who are ready for exceptional results for themselves and their companies need Selling to Zebras. The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time. Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customize to make the Zebra way the best way for their companies to do business.
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