Bill Schley

The power and profit in the fundamental branding elements

Bill Schley joins Jim Blasingame to reveal how to default our marketing strategy to the fundamentals of branding that have been valid for generations, including focusing on the eight human wants.

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Bill Schley joins Jim Blasingame to reveal the power of creating a brand message that demonstrates you make a difference in a customer’s life, and not just a snappy slogan.
Bill Schley joins Jim Blasingame to reveal that if you want to stay relevant – especially in a post-pandemic economy—you have to answer these questions from customers: what do you sell?; why do I need it?; and why should I buy it from you?
Bill Schley joins Jim Blasingame to remind us that a brand is “a difference attached to your name,” and how to leverage that power in a post-pandemic marketplace.
Bill Schley joins Jim Blasingame to reveal that if you want to stay relevant – especially in a post-pandemic economy—you have to answer these questions from customers: what do you sell?; why do I need it?; and why should I buy it from you?
Bill Schley joins Jim Blasingame to remind us that a brand is “a difference attached to your name,” and how to leverage that power in a post-pandemic marketplace.