Bill Schley

Interviews with Bill Schley RSS Feed

Bill Schley joins Jim Blasingame to reveal the fact that there is nothing new about how to create and execute a brand and a brand message. It’s still about the human requirement of trust.
Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.
Bill Schley joins Jim Blasingame to reveal that the fundamentals of getting your brand message out to consumers haven’t changed, only the delivery system has, and that you must make your brand stand out with specific messaging.
Bill Schley joins Jim Blasingame to reveal why you need to know that a tag line says something that differentiates you from others, while a slogan could be used by anyone.
Bill Schley joins Jim Blasingame to reveal what true branding is, and remind that every business and product has a brand, the question is who’s defining it: you or your competition.
Bill Schley joins Jim Blasingame to reveal that there are three “Ws” that define your brand, including, what is it, why do I need it and why should I buy it from you.
Bill Schley joins Jim Blasingame to reveal the power of the micro-script, especially as it applies to the small business sector’s attempt to tell their story without spending a fortune.
Bill Schley joins Jim Blasingame to reveal why every small business should use micro-scripts to tell their authentic story, which is the domain of small business.
Bill Schley and Lorenzo Gomez join Jim Blasingame to reveal the difference between a fake brand and a great brand, and how to make sure your business has the latter.
Bill Schley and Lorenzo Gomez join Jim Blasingame to reveal that your brand should touch the humanity in your customers, not be about the clicks and hits of social media.