The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Alan See
Alan See joins Jim Blasingame to reveal how to deliver your special sauce to customers in the digital age by creating micro-videos where you tell stories that are relevant to them.
Bill Schley
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.
Bill Schley
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.
Suzanne Paling
Suzanne Paling joins Jim Blasingame to reveal how prospecting in the Age of the Customer, in a post-pandemic marketplace, has disrupted old assumptions and what you have to do to prepare your salesforce for this disruption.
Jim Blasingame
Jim Blasingame reveals the concept of conflicting expectations by customers, especially digital and health expectations, and how to stay relevant when these conflict and override the classic value proposition.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Jim Blasingame
Jim Blasingame defines how relevance is determined in an agnostic marketplace, and what you have to do to manage not becoming irrelevant.
Ruth King
Ruth King joins Jim Blasingame to reveal the power of helping your business customers help their customers, and why this strategy is more powerful post-pandemic than ever before.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal three more analog human behavior principles to help you restart your business, including using proof sources, the seductiveness of scarcity, and anchoring.