Category: Women and Minority Issues
Do you know why you are a small business owner? Mary Cantando joins Jim Blasingame to recommend asking yourself if you remember why you became a business owner, plus why knowing the top three priorities of your top three customers is important.
Empowering small business is good for the world. Mary Cantando joins Jim Blasingame to discuss her recent trip to Amsterdam working with women business owners from all over the world, plus the importance of micro-loans to third world entrepreneurs.
Are women better at word of mouth online? Mary Lou Quinlan joins Jim Blasingame to discuss women's affinity for online word of mouth, positive or negative, and why women love Groupon and use it to their advantage.
Why are women harder on each other than on men? Katherine Crowley joins Jim Blasingame to reveal the unique competitive relationship women have with other women.
Once you like something, do you always like it? Nancy Anderson joins Jim Blasingame to discuss whether there is a difference between men and women regarding resistance to change and how each gender can overcome their fears of change.
Women think they are not valued and men want women to be more direct. Mike Johnson joins Jim Blasingame to discuss differences in the way men and women communicate and why it causes conflict in the workplace.
What do women need to know as they start a small business? Tory Johnson joins Jim Blasingame with advice for women start-ups on being more confident when making a sales call, plus, don't underestimate the value of your product.
Are you allowing your personal beliefs to interfere with serving your customers? John Stanton joins Jim Blasingame to continue their conversation on marketing to the huge minority population in the United States – particularly the growing Hispanic population, plus the importance of disallowing personal political beliefs to interfere with serving your customers.
Are you doing all you can for your Hispanic customers? John Stanton joins Jim Blasingame to explain the importance of marketing to the ever growing Hispanic community in the United States, plus the benefit of offering services such as take-home instructions written in Spanish.
How can minority customers help your small business? John Stanton joins Jim Blasingame to discuss the large minority population in the United States and how there is a huge opportunity for small businesses owners to focus on these customers – especially the rapidly growing Hispanic population – to grow their businesses.
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