Ruth King

How profitable is your marketing strategy?

Are you tracking the profitability of your marketing plan? Ruth King joins Jim Blasingame to reveal tips and best practices on how to evaluate your marketing for profitability, including differentiating from traditional and digital.

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Ruth King joins Jim Blasingame to reveal how inefficiencies and unproductive elements are the root of intangible costs, and how to eliminate them.
Ruth King joins Jim Blasingame to reveal how different kinds of costs affect your business, especially tangible and the stealthiest cost of all, intangible.
Ruth King joins Jim Blasingame to reveal the four categories of costs you have to track in your business, including direct, indirect, tangible and intangible.
Ruth King joins Jim Blasingame to reveal that selling your business and retiring is a lower percentage to achieving wealth than operating a sustainably profitable business long term.
Ruth King joins Jim Blasingame to reveal how managing for profit, not just cash, is the egg that hatches your long-term wealth.