Joanne Black

Aligning sales goals with your social media strategy

Featuring Joanne Black - November 23, 2009

How do you align your sales goals with your social media strategy? Joanne Black talks with Jim Blasingame about using the tools and efficiency of social media, without losing the intrinsically valuable sales elements of personal, vocal and in-person contact.

Category: Customer Care, Online Communities - Social Media, Sales, Sales Management

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Joanne Black joins Jim Blasingame to explain why your existing customers are where you should be going to mine the most valuable referrals, but you have to earn the right and train them how.
Joanne Black joins Jim Blasingame to reveal how to make sure your referral strategy helps you earn the right to get introduced to the decision-maker you need to talk with.