Don Cooper

Interview with Don Cooper

Don and Jim talk about how to find out how your customers and prospects will use what you sell, as well as how they feel about owning it, instead of why you think what you sell is so cool.

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Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal ways to use the emotional impact of customer decisions to the advantage of your small business