Don Cooper

How to emphasize the emotional impact of customer decisions

Don Cooper joins Jim Blasingame to reveal ways to use the emotional impact of customer decisions to the advantage of your small business

More interviews with Don Cooper »See all

Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to say that he believes all purchases are decided by emotion and why this is good news for small businesses.