Brad Huisken

Interview with Brad Huisken

Steve and Jim talk about how small businesses can find opportunity instead of problems when the Big Boxes come to town. Big Boxes have a lot of stuff, but they don't have everything. They don't even have the really good stuff that is easy for small business, like customization, technical help, convenience, (your idea here). The guys wrap up by talking about the untapped resource, referrals.

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Brad Huisken joins Jim Blasingame to discuss the essential nature of training your people how to sell and then turn customers into long-term relationships where they become your businesses cheerleaders.
Brad Huisken joins Jim Blasingame to discuss how to avoid having too much of your business coming from too few customers by having a customer loyalty strategy that spreads your exposure across more customers.
Brad Huisken joins Jim Blasingame to discuss the power of training your people on the single most important job at your company: creating customer loyalty.
Brad Huisken joins Jim Blasingame to discuss some of things you have to do to survive the pandemic era, especially leveraging more technology, which includes finding out how each customer wants you to connect to them.
Brad Huisken joins Jim Blasingame to encourage you to show some class and thank the prospect that DIDN’T give you the business when you get the decision, because that behavior is likely to pay dividends on many levels later – maybe next week.