Bill Schley

Interview with Bill Schley

Bill joins Jim for the first time to talk about the primary reasons small businesses don't do a good job of branding, and how to correct that enormous deficiency.

More interviews with Bill Schley »See all

Bill Schley joins Jim Blasingame to reveal the power of what he calls microscripts, how to create and use them.
Bill Schley joins Jim Blasingame to reveal what a microscript is, and why it should be very short and very intuitive.
Bill Schley joins Jim Blasingame to compare the behavior of current politicians with that of the electorate.
Bill Schley joins Jim Blasingame to dispel the myth that selling as a profession is less than honorable, by pointing out the right way to pursue that career path.
Bill Schley joins Jim Blasingame to reveal the elements that make a political brand different from a marketing brand.