Bob Negen

Interviews with Bob Negen RSS Feed

Are you connecting with your customers? Bob Negen joins Jim Blasingame to discuss the importance of relationships in small business and the increasing desire of customers to connect online, plus how email marketing is still the most effective way to connect.
Want to guarantee that customers will come back? Bob Negen joins Jim Blasingame to explain why the number one competitive advantage of a retail store is the ability to deliver an experience and connect with customers.
Do you have a customer loyalty program? Bob Negen joins Jim Blasingame to explain how successful retailers have grown their business by designing and executing a customer loyalty program.
Can your online strategy work with a customer loyalty program? Bob Negen joins Jim Blasingame to discuss how to manage and blend customer loyalty programs with your online strategy.
What if you had no policies about customers? Bob Negen joins Jim Blasingame to discuss why policies you create for dealing with customer could actually create barriers to long-term customer relationships.
Are you prepared to do whatever it takes to make customers happy? Bob Negen joins Jim Blasingame to discuss how to convert doing what it takes to make customers happy to making them loyal.
Do you have a 21st century marketing strategy? Bob Negen joins Jim Blasingame to reveal what modern marketing strategy looks like and why your old one won't work where the marketplace is going.
How has social media changed the rules of marketing? Bob Negen joins Jim Blasingame to reveal how to incorporate social media into your marketing strategy in a way that works for you and your customers.
Mobile technology is the way of the future. Bob Negen joins Jim Blasingame to discuss the marketing paradigm shift caused by mobile technology, and why understanding and responding to this fact is the key to avoiding the slow death of irrelevancy.
There is no place to hide. Bob Negen joins Jim Blasingame to discuss why there is an increasing emphasis on customers connecting how what you say matches up with what you do, and how that impacts business performance.