Bob Negen

Interviews with Bob Negen RSS Feed

Do you need to offer warranties and guarantees? Bob Negen joins Jim Blasingame to talk about the value of a warranty/guarantee strategy, why customers like them and how they may change in the next decade.
The money’s not yours until the customer is happy. Bob Negen joins Jim Blasingame to talk about why thinking of customers relationships, not sales transactions, will help you create a more successful return strategy that actually contributes to more sales.
How do you run a successful retail small business in the 21st century? Bob Negen joins Jim Blasingame to talk about the 21st century issues that all small business retailers have to deal with, including balancing face-to-face with technology.
How can you have business growth without discounting? Bob Negen joins Jim Blasingame to talk about how to grow your business without discounting your main product or service by giving your customers things that are low or no cost to you, but high value to customers.
Celebrating customers during customer service week. Bob Negen and Jim Blasingame talk about the value of high quality customer care, including comparing the value of a transaction to a long-term relationship.
Can a retail small business thrive in this recession? Bob Negen says yes, and he talks with Jim Blasingame about some important tips and best practices on how to effectively market and run a retail business in a slow economy.
The age of the simple shopkeeper is gone. Bob Negen joins Jim Blasingame to explain why survival as a 21st century retailer requires technological sophistication, especially in online marketing.
Can a traditional retail small business survive in the Internet Age? Bob says "absolutely" as he joins Jim to talk about the things you need to do to blend your traditional model with a successful cyber-model.
What does it look like if your business is failing, and do you know how to get yourself out of that situation, whether to fix it or to close up? Bob and Jim talk about what they have seen and learned about knowing when to quit and when to keep going.
Retail is still the largest small business sector, and still the one that needs the most improving. Bob talks with Jim about what small retailers need to know to be successful in the 21st century.