The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Allen Adamson
Allen Adamson joins Jim Blasingame to reveal the concept of Shift Ahead, which is to lead change in such a way that you’re taking action ahead of the rest of the marketplace, more in line with customer expectations.
Jim Blasingame
Jim Blasingame reveals how businesses are evaluated today, which is different from word-of-mouth, and how UGC produces the “Nu-uh” effect that keeps your brand message honest.
Paul Goldner
Paul Goldner joins Jim Blasingame to reveal that customers are increasingly drawn to brands that are closest to where the value is delivered, which is good news for small business.
Jay Baer
Jay Baer joins Jim Blasingame to reveal why, in this world of high tech connectivity, we still prefer to connect with and converse with each other on levels that spring from our humanity.
Jay Baer
Jay Baer joins Jim Blasingame to reveal how word-of-mouth is still responsible for almost one-fifth of the U.S. economy, and why analog humans continue to gravitate to it, in the face of sexy new technology.
Brad Huisken
Brad Huisken joins Jim Blasingame to reveal that survival of Main Street retailers will depend on their ability to become devoted to delivering extreme high touch service, like it was a century ago.
Brad Huisken
Brad Huisken joins Jim Blasingame to report on the current and future condition of the Main Street retail landscape, and what small retailers have to do to survive.
Jim Blasingame
Jim Blasingame reveals how the Age of the Customer has empowered prospects with new expectations that have re-ordered the way sales organizations conduct lead generation and prospect development.
Peter Meyer
Peter Meyer joins Jim Blasingame to reveal how inertia can develop in your business, especially if it develops between business and customer.
Karen Cortell Reisman
Karen Reisman joins Jim Blasingame to reveal that tapping into the emotions of your listener, and telling stories, are two of the most important lessons you can learn from Super Bowl commercials.