Marketing - Branding - Advertising

Recent Interviews » More recent interviews

Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to discuss how branding worked in the last century, and how it has evolved into a different discipline in many ways in the 21st century.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal that breakthrough brands are more likely to be focused more narrowly, rather than to try to be all things to all prospects, and they’re underpinned with a great business model.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal how some businesses owned their brand category, and how small businesses can do that by excelling in niches and niches of niches.

Recent Articles » More recent articles

Jim Blasingame
Small business advocate, Jim Blasingame, talks three critical disciplines to help entrepreneurs prepare for the 21st century. » More
Jim Blasingame
Jim Blasingame offers tips to fostering productive and innovative brainstorming sessions with your team. » More
Jim Blasingame
Jim Blasingame offers tips to help your small business compete with both Big Box and online competitors. » More