Marketing - Branding - Advertising

Jeff Zbar joins Jim Blasingame to report on his recent attendance at an outdoor music concert where the promoters used creative ways to provide distancing as a way to stay connected to their customer base.

Jamey Bowers joins Jim Blasingame to discuss why Big Tech’s assault on free speech is not like any other threat before, including the McCarthy era, and therefore more threatening to America’s future.

Robert Grede joins Jim Blasingame to discuss why staying focused on your brand should never be out of mind or strategy, whether you’re selling a product or your skills.

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

As you relaunch your business post-pandemic, brainstorming could be the essential difference between surviving and, well … you know. Here are some tips to quickstart your team's creative juices. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More