Recent Articles: Marketing - Branding - Advertising

Jim Blasingame
The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More
Jim Blasingame
As you relaunch your business post-pandemic, brainstorming could be the essential difference between surviving and, well … you know. Here are some tips to quickstart your team's creative juices. » More
Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More
Jim Blasingame
The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More
Jim Blasingame
As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More
Jim Blasingame
Jim Blasingame reveals research that indicates four findings from research into what it takes to accomplish change successfully, and how to convert those findings in your business. » More
Jim Blasingame
Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More
Jim Blasingame
Small business advocate, Jim Blasingame, talks three critical disciplines to help entrepreneurs prepare for the 21st century. » More
Jim Blasingame
Jim Blasingame offers tips to fostering productive and innovative brainstorming sessions with your team. » More
Jim Blasingame
Jim Blasingame offers tips to help your small business compete with both Big Box and online competitors. » More