Thomas La Vecchia

The four elements of your "X Factor" business approach

Do you know what motivates any particular customer? Thomas La Vecchia joins Jim Blasingame to reveal the four elements of his "X-Factor" approach to connecting with customers, including people, products, processes and price.

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Whether customer confidence is up or down, you still have to sell. Thomas La Vecchia joins Jim Blasingame to talk about what your business has to do to stay in business regardless of what's going on in the economy.