Rick Maurer

Building a small business online community platform

Why you should build an online customer community platform. Rick Maurer and Jim Blasingame discuss why you should create this kind of a customer network, in parallel to the ones you build on popular social media platforms.

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Rick Maurer joins Jim Blasingame to reveal how to be prepared for a moment of truth with customers and employees, and how to know what to say when that happens.
Rick Maurer joins Jim Blasingame to reveal why words matter, as well as the timing of them, and how to not lose the opportunity to say the right thing at the right time.
Rick Maurer joins Jim Blasingame to reveal that any sustained, successful organizational change must include the engagement by your stakeholders, because they will be the ones who will carry out the transition.
Rick Maurer joins Jim Blasingame to reveal the essentialness of getting the attention of stakeholders before you try to implement your plan, so they understand the context of your idea.
Rick Maurer joins Jim Blasingame to reveal some of the factors that create energy and urgency for any new proposed change, including the need to make a compelling case.