Richard Hooker

Finding creative ways to serve customers better

How can we find creative ways to serve customers better? Richard Hooker and Jim Blasingame offer tips and best practices on gaining and maintaining a competitive advantage in a marketplace controlled by the customer.

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Is word of mouth working for you or against you? Richard Hooker joins Jim Blasingame to reveal the power of word of mouth by your customers and how easy it is to make sure comments about you are the good kind.
What's your commitment to customer service look like? Richard Hooker joins Jim Blasingame to reveal the difference between customer service as a strategy as opposed to a tactic, and why one is a winner and the other not so much.
Why don't business say "thank you" any more? Richard Hooker joins Jim Blasingame to lament the state of customer service today and reveal the timeless power of loving up your customers.
Does your team understand your business' brand story? Richard Hooker joins Jim Blasingame to talk about how to create, document and train your team on how to tell your brand story to customers.
Do you have a management manual? Richard Hooker joins Jim Blasingame to explain how to begin building a management manual that will help you get on the right track and stay there.