Kristin  Zhivago

Why you should focus marketing on customer “state of mind”

Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.

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Kristin Zhivago joins Jim Blasingame to discuss how to avoid becoming a cyber-crime or ransomware victim by having good security software, keep all software updated, don’t click on anything without confirming it’s good, and train your people.
Kristin Zhivago joins Jim Blasingame to report that the cyber-crime industry has now evolved to the place where training kits are available, and that’s why small businesses have to be even more vigilant.
Kristin Zhivago joins Jim Blasingame to discuss how to avoid becoming a cyber-crime or ransomware victim by having good security software, keep all software updated, don’t click on anything without confirming it’s good, and train your people.
Kristin Zhivago joins Jim Blasingame to report that the cyber-crime industry has now evolved to the place where training kits are available, and that’s why small businesses have to be even more vigilant.
Kristin Zhivago joins Jim Blasingame to discuss how to use the state-of-mind of customers as a basis for your marketing messaging, including their desire for peace of mind.