Kristin  Zhivago

Profiting from the digitization of marketing

Kristin Zhivago joins Jim Blasingame to reveal how marketing as a practice changed when it was digitized, and how to make sure you’re not missing opportunity.

More interviews with Kristin Zhivago »See all

Kristin Zhivago joins Jim Blasingame to reveal that digital transformation will require you to rethink how you spend your operating budget, likely less on people and more on technology.
Kristin Zhivago joins Jim Blasingame to define digital transformation as the point where all of your communications and interactions in business is digital, not counting when face-to-face is called for, and how to navigate that landscape.
Kristin Zhivago joins Jim Blasingame to reveal that digital transformation will require you to rethink how you spend your operating budget, likely less on people and more on technology.
Kristin Zhivago joins Jim Blasingame to define digital transformation as the point where all of your communications and interactions in business is digital, not counting when face-to-face is called for, and how to navigate that landscape.
Kristin Zhivago joins Jim Blasingame to reveal how to add human capability to your social media strategy, including in-house talent and outside expertise.